Principal Product Marketing Manager, Services (Cybersecurity)

Location: Hybrid in Seattle, San Jose, or Spokane Valley, United States

Annual base pay: $180,400–$270,600

Company

hirify.global develops application delivery and security solutions that help organizations create, secure, and operate applications.

What you will do

• Establish the Global Services product marketing function, including its operating model, planning cadence, launch process, and revenue-related KPIs.
• Develop messaging and differentiated value propositions for Professional Services, Customer Support, Education Services, Managed and SOC Services, and Subscription Services.
• Partner with Services, Finance, and Pricing leadership on packaging, tiering, bundles, and pricing strategy.
• Design programs to increase services attach, adoption, renewals, support-tier upgrades, and expansion across the customer lifecycle.
• Integrate services into hirify.global platform launches and lead go-to-market for new and evolving service offerings.
• Build sales and partner enablement materials, conduct market and customer research, and support campaigns, analyst relations, industry events, and executive content.

Requirements

• Bachelor’s degree in marketing, business, computer science, communications, or a related field; an MBA is preferred.
• 10+ years of B2B enterprise technology marketing experience, including 6+ years in product marketing and significant services, support, customer experience, or managed services marketing experience.
• Experience building or scaling a product marketing function or go-to-market motion from the ground up.
• Deep understanding of enterprise services purchasing, sales, renewals, attach models, subscriptions, contracts, and support tiers.
• Ability to measure marketing impact on pipeline, bookings, attach, and retention using CRM and business intelligence data.
• Exceptional storytelling and executive presence, with the ability to translate technical capabilities into business outcomes and influence senior leaders.

Nice to have

• Services or customer experience marketing experience in networking, AI, cybersecurity, cloud, or infrastructure software.
• Background in services sales, consulting, customer success, or services product management.
• Familiarity with training and certification programs and the application delivery and security market.
• Fluency with AI tools for research, content, and enablement, plus knowledge of AI-driven services delivery and customer support.

Culture & Benefits

• Hybrid work environment with duties performed in an office or at customer facilities and data centers.
• Occasional on-call work or work outside normal hours may be required.
• Potential incentive compensation, bonuses, restricted stock units, and employee benefits.
• hirify.global promotes an inclusive workplace and provides reasonable accommodations during the application process.