Product Marketing Manager (Cybersecurity)

Location: United States (Remote). Applicants must be legally authorized to work in the United States.

Company

Keyfactor develops trust infrastructure and security software for cryptographic identities, machines, AI, and enterprise digital interactions.

What you will do

• Develop and execute product marketing plans covering target buyers, use cases, market requirements, growth opportunities, and success metrics.
• Research customers, buyers, competitors, and market trends through interviews, win-loss analysis, and collaboration with Sales and Customer Success.
• Partner with Product throughout the product lifecycle, supporting product decisions, validation, launch readiness, and adoption.
• Create differentiated positioning, messaging, content, sales tools, and enablement that translate technical capabilities into business value.
• Plan and execute go-to-market launches, coordinating cross-functional stakeholders, field readiness, and post-launch activities.
• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes to recommend improvements.

Requirements

• Legal authorization to work in the United States.
• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.
• Experience with customer, buyer, market, and competitive research and translating findings into actionable recommendations.
• Strong writing and storytelling skills, including the ability to explain complex technical concepts to technical and business audiences.
• Hands-on experience with positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership.
• Strong project management, analytical, commercial, and collaboration skills.

Nice to have

• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category.

Culture & Benefits

• Entrepreneurial environment balancing autonomy and structure.
• Second Fridays company-wide day off, subject to change.
• Comprehensive global benefits, competitive time off, and paid parental leave with adoption and fertility support.
• Wellbeing resources, wellness allowance, mindfulness app membership, and Wellness Wednesdays.
• Professional development through talent development and cross-functional meetings.
• Volunteer days, nonprofit matching, inclusion initiatives, and employee culture programs.