CRM Lead (Mobile App Marketing)

Location: Berlin, Germany. Hybrid setup with remote work available for up to 90 days per year from Germany or internationally.

Company

hirify.global is an app marketing agency and consultancy serving app businesses across the DACH region.

What you will do

• Lead and mentor CRM specialists while ensuring high-quality execution and continuous optimization of client campaigns.
• Develop CRM and lifecycle marketing strategies focused on user engagement, retention, conversion, and customer lifetime value.
• Plan and optimize campaigns across push notifications, in-app messaging, email, and automation journeys.
• Use customer and campaign data to generate insights and guide marketing and product growth decisions.
• Collaborate with design, copywriting, Paid Media, consulting, and leadership teams to deliver consistent customer experiences.
• Track CRM platform updates and industry trends while establishing scalable processes and best practices.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, email marketing, or mobile app marketing.
• Proven experience developing and optimizing customer engagement campaigns that improve retention, engagement, and revenue.
• Hands-on experience with CRM and marketing automation platforms such as Braze, MoEngage, CleverTap, Batch, Airship, Iterable, or similar tools.
• Strong project management, analytical, communication, and organizational skills.
• Experience leading or mentoring team members in a collaborative environment.
• Fluent English and German; German proficiency of at least C1 is required.

Nice to have

• Experience working in a fast-paced agency or app-driven environment.

Culture & Benefits

• Remote work for up to 90 days per year from Germany or internationally.
• Certifications, 360-degree feedback, salary progression, and professional development opportunities.
• Berlin office with snacks, drinks, height-adjustable desks, and focus rooms.
• MacBook, noise-cancelling headphones, and required work equipment.
• Core working hours, corporate benefits, parental support, team events, and professional German language courses.