Product Marketing Manager (Broadcast Technology)

Location: Remote or onsite in Plano, Texas; Denver, Colorado; North York, Canada; Minnesota; Texas; Atlanta, Georgia; Chicago, Illinois; or Miami, Florida. Role locations are limited to the United States or Canada.

Company

hirify.global provides end-to-end media software and networking solutions for broadcasters, network operators, and content owners in more than 185 countries.

What you will do

• Own positioning, messaging, value propositions, and competitive differentiation for the Playout and Infrastructure portfolio.
• Lead go-to-market strategy by defining target audiences, market messages, channels, and customer acquisition programs.
• Partner with product owners, engineering, sales, support, and marketing teams on product roadmaps, launches, and portfolio evolution.
• Develop customer case studies, white papers, thought leadership, website content, blog posts, and press materials.
• Equip sales teams with presentations, product battle cards, and deal-specific materials for technical, user, and economic buyers.
• Define the company’s presence at industry events, trade shows, and speaking forums.

Requirements

• Product marketing experience with a complex broadcast technology or infrastructure vendor.
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen, customer orientation, communication skills, and intellectual curiosity.
• Ability to build strategic relationships, influence stakeholders, lead cross-functional work, manage competing priorities, and deliver results.
• Comfort using AI tools for research, content development, and analysis.

Nice to have

• Strong public-speaking skills and comfort presenting to large, senior audiences.
• Strong writing skills.

Culture & Benefits

• Commitment to mutual respect, inclusion, and equal opportunity.
• Affirmative action workplace supporting employees, customers, products, and communities.