Product Marketing Manager (SaaS)

Location: Remote within the Greater Toronto Area, with attendance at onsite meetings, functions, and events upon request

Base salary: CAD 80,000–85,000 annually for Canadian residents

Company

hirify.global Domains operates a global wholesale domain registrar and provides domain services through brands including Ascio, Enom, Hover, and OpenSRS.

What you will do

• Develop product positioning and messaging that communicates value clearly to the market.
• Lead product launches and release updates across the Domain Services portfolio.
• Track customer segments, reseller performance, and reporting metrics, then provide strategic recommendations.
• Create thought leadership, sales enablement, promotional, and product marketing content.
• Conduct customer, market, and competitive research to shape product narratives and campaigns.
• Collaborate with Product Management, Account Management, Business Development, Sales, and Customer Care on go-to-market programs.

Requirements

• Bachelor’s degree.
• 5+ years of experience in product marketing and 3+ years in a SaaS environment.
• Experience establishing product marketing practices and processes.
• Strong written and verbal communication skills, including the ability to simplify complex or technical concepts.
• Experience using data to inform recommendations and track performance.
• Comfort using AI tools for research, drafting, and analysis.

Nice to have

• Knowledge of the domain industry or related industries.
• Understanding of agile marketing practices such as Kanban.

Culture & Benefits

• People-first culture based on respect, trust, flexibility, collaboration, and continuous learning.
• Remote-first working model with location-specific onsite activities for this role.
• Total rewards package with fair compensation and generous benefits.
• Commitment to protecting the open Internet, narrowing the digital divide, fairness, equality, and inclusion.
• AI-enabled recruitment tools support the hiring process, while final decisions are made by people.