3 дня назад
Digital Marketing Manager (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Manager (SaaS): Executing and optimizing integrated multi-channel marketing campaigns for customer acquisition, engagement, and retention with an accent on performance marketing, analytics, SEO, lifecycle marketing, and campaign operations. Focus on improving ROAS, CAC, CPA, conversion rates, and organic growth, building reporting dashboards, and coordinating complex initiatives across Marketing, Product, Creative, Revenue, Customer Success, Operations, and Analytics.
Location: Dallas, United States; hybrid workplace
Company
provides a cloud-based, all-in-one white-label marketing and sales SaaS platform for agencies, entrepreneurs, and businesses.
What you will do
- Own execution plans and optimization for integrated, multi-channel marketing campaigns.
- Monitor ROAS, CAC, CPA, CTR, conversion rates, engagement, and other campaign KPIs.
- Develop performance reporting and dashboards with Data and Analytics teams.
- Improve marketing workflows, campaign execution processes, and operational efficiency.
- Execute SEO initiatives, including keyword research, on-page optimization, technical SEO, and organic performance monitoring.
- Support lifecycle marketing for customer engagement, onboarding, adoption, and retention while coordinating cross-functional stakeholders.
Requirements
- 8+ years of experience in digital marketing, growth marketing, demand generation, lifecycle marketing, or a related field.
- Experience leading complex, multi-channel marketing initiatives with measurable business outcomes.
- Strong experience with performance marketing, campaign analytics, marketing automation, CRM platforms, attribution, funnel performance, and customer journey optimization.
- Experience developing SEO initiatives and reporting on organic performance.
- Strong analytical, communication, stakeholder management, and presentation skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Nice to have
- Experience in a high-growth SaaS or technology environment.
Culture & Benefits
- Global, remote-first organization with team members across more than 15 countries.
- Cross-functional collaboration across Marketing, Product, Revenue, Creative, Customer Success, Operations, and Analytics.
- Opportunity to work with a platform serving more than 2 million businesses.
- Equal Opportunity Employer.
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