Senior Product Manager, Consumer Lifecycle and MarTech

Location: Remote from anywhere in the continental United States, or onsite from corporate offices in Utah or Arizona

Company

hirify.global provides in-store and e-commerce lease-to-own solutions and operates as a FinTech subsidiary of PROG Holdings.

What you will do

• Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling.
• Build and evolve personalized lifecycle journeys covering acquisition, re-engagement, and retention.
• Translate marketing and business data needs into product requirements, features, and acceptance criteria.
• Partner with data engineering and analytics teams to improve data availability, quality, segmentation, and platform performance.
• Lead cross-functional initiatives across marketing, technology, lifecycle, and operations while aligning stakeholders around execution.
• Use AI agents, automations, and workflow tooling as part of lifecycle and communications processes.

Requirements

• 5–7 years of experience in software Product Management.
• Experience owning data products or data enablement initiatives and making data actionable for business stakeholders.
• Hands-on experience with customer communications, CMS, campaign management, notification, lifecycle, and analytics platforms such as Braze, Iterable, Adobe Journey Optimizer, or Amplitude.
• Experience designing AI-native tools and workflows, including AI agents, automations, or LLM-assisted operations.
• Strong communication, product strategy, requirements definition, stakeholder management, and analytical skills.
• Bachelor’s degree or equivalent work experience.

Nice to have

• Experience with lifecycle communications or customer journey tooling.
• Familiarity with chat platforms, conversational AI, or digital servicing products.
• FinTech or financial services experience.
• Experience working with data engineering or analytics teams.
• Mobile and web-based product experience.

Culture & Benefits

• Remote-first work arrangement with access to corporate offices.
• Medical, dental, vision, and life insurance, plus paid parental leave.
• Paid time off, paid holidays, and paid volunteer time.
• Company-matched 401(k), employee stock purchase program, and tuition reimbursement.
• Inclusive collaboration, diversity resource groups, charitable gift matching, and company-provided required equipment and services.