Senior Director, Partner Engagement & CRM (Global)

Location: Brazil (remote), with hybrid and remote options for this specific role; preferably with easy access to the São Paulo office.

Company

hirify.global operates a workplace wellness platform connecting employees with partners for fitness, mindfulness, therapy, nutrition, and sleep.

What you will do

• Own the global partner lifecycle CRM strategy from sign-up and activation through sustained adoption and growth.
• Design and orchestrate multi-channel go-to-market campaigns for new products and features.
• Design and build AI-driven decisioning, agentic workflows, and automation into the lifecycle engine.
• Lead, structure, hire, and develop a global team across lifecycle marketing, CRM, enablement, and partner advocacy.
• Collaborate with Partnerships, Partner Experience, Product Development, MarTech, Content, PMM, and regional Partner Marketing teams.
• Represent the function to VP and executive leadership audiences, setting direction and communicating commercial impact.

Requirements

• Deep CRM and lifecycle marketing expertise, with experience driving reachability, engagement, and retention for B2B or B2P audiences at scale.
• Technical fluency with CRM platforms, Salesforce, Salesforce Marketing Cloud, CDP, and data tooling.
• Broader marketing expertise across strategy, positioning, go-to-market planning, and campaign development.
• Experience building AI-driven systems and agentic workflows, rather than only using off-the-shelf tools.
• Strong analytical, communication, presentation, and executive stakeholder management skills.
• Must be based in Brazil; fluent English is required as the business language.

Culture & Benefits

• Flexible First work model with remote and hybrid options, flexible schedules, and home-office reimbursement.
• Health, dental, and life insurance, plus emotional wellbeing support and therapy resources.
• Free hirify.global Gold+ membership, including wellness services and access for up to three family members.
• Paid vacation, additional annual days off, birthday leave, and paid parental leave.
• Learning platforms, development planning, internal opportunities, and a collaborative, inclusive culture.