Lifecycle Marketing Manager (B2B/SaaS)

Location: Must be based in Brazil, Portugal, or Spain

hirify.global is a next-generation growth marketing firm that integrates executive-level strategy with proprietary AI technology to drive measurable impact for DTC and B2B brands.

What you will do

• Build and manage end-to-end email funnels for Shadow, hirify.global, and the CEO's newsletter.
• Develop onboarding, activation, and product education sequences for new users.
• Create prospect and client nurture flows tailored to specific service lines.
• Write high-quality copy and manage segmentation, list hygiene, and deliverability.
• Report on funnel performance, focusing on signups and pipeline generation rather than just open rates.
• Collaborate with designers and video editors to produce assets for webinars and demo follow-ups.

Requirements

• Must be based in Brazil, Portugal, or Spain.
• Must be able to work in alignment with EST time zone.
• Proven experience building lifecycle or email programs from the ground up.
• Deep understanding of B2B marketing and long-cycle sales processes.
• Strong writing skills with the ability to maintain a direct and specific brand voice.
• Platform-agnostic mindset with hands-on experience in ESPs like Klaviyo, HubSpot, or Substack.
• Experience marketing SaaS or software products to business audiences.

Nice to have

• Agency, ecommerce, or performance marketing background.
• Experience building a personal newsletter or owned audience.
• Familiarity with Notion for documentation and operations.

Culture & Benefits

• Unlimited PTO and local holidays.
• Remote-first culture with autonomy and accountability.
• Flexible parental leave.
• Exposure to interdisciplinary projects and AI-native workflows.