2 дня назад
Head of Organic Growth (Crypto)
110 400 - 220 800$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Organic Growth (Crypto): Building and leading Kraken Pro’s organic acquisition engine across SEO, content, social, community, referrals, and partnerships with an accent on B2C conversion, product-led growth, and trader-focused UX. Focus on mapping and optimizing the funnel from first touch to first trade, leading a lean team, running experiments, and using analytics and AI to drive compliant growth.
Location: Remote within the United States
Salary: $110.4K–$220.8K annual base salary, excluding bonus, equity, wellness allowance, and other benefits.
Company
is a global crypto platform offering spot trading, margin, futures, staking, and OTC services to individual and institutional clients.
What you will do
- Own Pro’s organic acquisition strategy across SEO, content, social, community, referrals, and partnerships.
- Map the funnel from first touch to first trade, identify conversion drop-offs, and develop re-engagement opportunities.
- Partner with Product and Design to improve landing pages, sign-up flows, onboarding, and in-product experiences.
- Turn product strengths and brand trust into acquisition and retention levers for traders.
- Lead and coach a lean team while remaining hands-on with shipping, testing, and optimization.
- Build dashboards, run experiments, report growth insights, and ensure compliant messaging with Legal and Communications.
Requirements
- 5+ years of experience in B2C acquisition or growth marketing, ideally in fintech, crypto, trading, or gaming.
- Experience leading a small team in a player-coach role.
- Strong product sense and the ability to identify and reduce UX friction.
- High AI competency and analytical rigor across funnels, cohorts, attribution, and experimentation.
- Broad marketing experience across SEO, content, social, lifecycle, and partnerships.
- Strong communication, leadership, and familiarity with trading culture and trader language.
Nice to have
- Background in fintech, crypto, trading, or gaming.
Culture & Benefits
- Remote work within the United States.
- Bonus and equity programs.
- Wellness allowance and medical, dental, vision, and 401(k) benefits for eligible US employees.
- Work in a global crypto and financial infrastructure business.
Hiring process
- Job-related skills or work-style assessments may be required.
- Assessment results are considered alongside experience and interviews.
- Applications are accepted on an ongoing basis unless a specific deadline is stated.
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