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2 дня назад

Head of Organic Growth (Crypto)

110 400 - 220 800$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
head
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Head of Organic Growth (Crypto): Building and leading Kraken Pro’s organic acquisition engine across SEO, content, social, community, referrals, and partnerships with an accent on B2C conversion, product-led growth, and trader-focused UX. Focus on mapping and optimizing the funnel from first touch to first trade, leading a lean team, running experiments, and using analytics and AI to drive compliant growth.

Location: Remote within the United States

Salary: $110.4K–$220.8K annual base salary, excluding bonus, equity, wellness allowance, and other benefits.

Company

hirify.global is a global crypto platform offering spot trading, margin, futures, staking, and OTC services to individual and institutional clients.

What you will do

  • Own hirify.global Pro’s organic acquisition strategy across SEO, content, social, community, referrals, and partnerships.
  • Map the funnel from first touch to first trade, identify conversion drop-offs, and develop re-engagement opportunities.
  • Partner with Product and Design to improve landing pages, sign-up flows, onboarding, and in-product experiences.
  • Turn product strengths and brand trust into acquisition and retention levers for traders.
  • Lead and coach a lean team while remaining hands-on with shipping, testing, and optimization.
  • Build dashboards, run experiments, report growth insights, and ensure compliant messaging with Legal and Communications.

Requirements

  • 5+ years of experience in B2C acquisition or growth marketing, ideally in fintech, crypto, trading, or gaming.
  • Experience leading a small team in a player-coach role.
  • Strong product sense and the ability to identify and reduce UX friction.
  • High AI competency and analytical rigor across funnels, cohorts, attribution, and experimentation.
  • Broad marketing experience across SEO, content, social, lifecycle, and partnerships.
  • Strong communication, leadership, and familiarity with trading culture and trader language.

Nice to have

  • Background in fintech, crypto, trading, or gaming.

Culture & Benefits

  • Remote work within the United States.
  • Bonus and equity programs.
  • Wellness allowance and medical, dental, vision, and 401(k) benefits for eligible US employees.
  • Work in a global crypto and financial infrastructure business.

Hiring process

  • Job-related skills or work-style assessments may be required.
  • Assessment results are considered alongside experience and interviews.
  • Applications are accepted on an ongoing basis unless a specific deadline is stated.

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