Head of Growth Marketing, PLG (AI)

Location: San Francisco Bay Area, hybrid

Compensation: $200K–$250K per year

Company

hirify.global builds an AI code review platform that helps engineering teams review pull requests, IDE changes, and CLI commits with stronger context and higher signal.

What you will do

• Own the full self-serve and PLG growth motion from acquisition strategy through channel execution and funnel optimization.
• Manage paid search, display, social, sponsorship, and emerging acquisition channels.
• Build direct-to-developer and direct-to-consumer programs that increase signups, activation, and conversion.
• Lead and develop a team of media planners and creatives.
• Define and monitor CAC, LTV, ROAS, activation, attribution, and unit-economics metrics.
• Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion opportunities.

Requirements

• 8+ years of experience in growth marketing or paid acquisition leadership.
• Ownership of a company-level self-serve or PLG growth target.
• Scaled direct-to-consumer and/or direct-to-developer acquisition programs.
• Proven experience managing search, display, social, and sponsorship channels with measurable results.
• Experience leading media planners and creatives, with a strong data-driven analytical approach.
• Experience in a high-growth startup or scale-up, preferably marketing technical products to developers or engineering teams.

Nice to have

• Familiarity with developer tools, AI infrastructure, or the modern software development lifecycle.
• Experience turning strong organic product pull into a mature, multi-channel acquisition engine.

Culture & Benefits

• Fast-moving, well-funded company with significant PLG and enterprise momentum.
• Opportunity to build a disciplined, scalable growth engine for an AI software product.
• Inclusive workplace and equal opportunity employment.