Sales Development Leader (APJ)

Location: Singapore; full-time, in-office role

Company

hirify.global AI develops AI products and technical tools, with a focus on building scalable products and customer adoption across Asia Pacific.

What you will do

• Hire, onboard, coach, and develop a high-performing team of Account Associates supporting the APJ business.
• Lead daily execution against pipeline generation goals, activity metrics, and conversion targets.
• Partner with Growth, Marketing, RevOps, and Sales on signal-based outbound programs using product usage, PLG insights, events, and buying signals.
• Define and improve regional sales development playbooks combining automation with personalized customer engagement.
• Coach Account Associates on prospecting, discovery, qualification, messaging, and customer engagement.
• Establish operating cadences, monitor performance, improve productivity and conversion, and create career pathways into Account Executive and other GTM roles.

Requirements

• 5+ years of SaaS sales experience, including leadership of frontline Sales Development or SDR teams.
• Experience hiring, coaching, and developing SDRs or Account Associates in a fast-paced technology company.
• Experience building predictable outbound pipeline through prospecting, automation, and data-driven experimentation.
• Strong operational discipline with experience managing performance through metrics, coaching, and structured operating cadences.
• Experience partnering with Marketing, Growth, RevOps, and Sales to improve pipeline generation and conversion.
• Excellent communication, coaching, and leadership skills, with curiosity about AI, developer tools, or technical products.

Nice to have

• Experience with AI products, growth automation platforms, PLG motions, or developer-focused technology.

Culture & Benefits

• Work in a fast-growing, high-change environment focused on experimentation and continuous improvement.
• Build a culture of curiosity, accountability, and continuous learning.
• Collaborate across Growth, Marketing, RevOps, Commercial Sales, and Enterprise Sales.