Head of Marketing & Growth UK (HR Tech)

Location: Barcelona, Spain

Salary: €45,000–€65,000 annual

Company

hirify.global is an AI-powered business software and HR technology company founded in Barcelona, serving more than 16,000 companies across 112 countries.

What you will do

• Own the UK marketing and demand generation strategy across awareness, acquisition, pipeline, conversion, MRR, and revenue.
• Build and execute integrated campaigns across paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.
• Develop campaigns for priority ICP segments, industries, accounts, products, and commercial priorities.
• Work with Sales, BDRs, Partnerships, RevOps, Product Marketing, Growth, and other marketing teams to generate qualified pipeline.
• Manage the UK marketing budget, agencies, vendors, and investment decisions.
• Define and optimize KPIs including pipeline, MRR, conversion, CAC, CPL, ROI, and revenue contribution.

Requirements

• 5+ years of marketing experience with significant experience in the UK market, ideally in B2B SaaS, technology, or another high-growth environment.
• Experience owning UK marketing or demand generation and understanding UK B2B audiences, buyer behavior, and go-to-market dynamics.
• Experience building full-funnel, multi-channel demand generation strategies and managing marketing budgets, agencies, and external partners.
• Experience connecting marketing activity to pipeline, MRR, revenue, CAC, and ROI, with strong analytical and commercial decision-making skills.
• Experience with CRM and marketing automation platforms such as HubSpot or Salesforce, plus campaign performance, attribution, and funnel reporting.
• Native-level English or equivalent professional fluency, with strong stakeholder management, public speaking, and presentation skills.

Nice to have

• Experience in B2B SaaS, HR Tech, or business software.
• Experience scaling a market into a core strategic market.
• Experience with partner ecosystems, resellers, referral partners, indirect sales channels, MDFs, or Marketing Development Plans.
• Previous commercial, Sales, Partnerships, or customer-facing experience.

Culture & Benefits

• High-growth, multicultural, and collaborative working environment.
• Private health insurance through Alan.
• Wellhub, Cobee, language classes, and food discounts.
• Breakfast in the office, organic fruit, and a pet-friendly workplace.
• Values centered on ownership, continuous learning, partnership, and fast growth.

Hiring process

• Additional information about the role and benefits is shared during the interview process.