Senior Lifecycle Marketing Manager

Location: Barcelona, Spain

Company

hirify.global provides an AI-powered spend management platform for scaling businesses, combining corporate cards, expense management, procurement, and accounts payable.

What you will do

• Build hirify.global’s lifecycle marketing function and develop email as a channel for prospect nurturing and customer retention.
• Plan and run renewal, retention, lead-nurture, opportunity-nurture, upsell, expansion, win-back, and reactivation campaigns.
• Develop customer advocacy programmes covering case studies, referrals, and NPS.
• Align campaigns with regional pipeline and retention targets in collaboration with regional marketing leads, ABM, partnerships, and marketing operations.
• Own external customer email communications and coordinate the overall sending flow with Support and Product Marketing.
• Ensure campaigns are tracked and reported accurately.

Requirements

• Senior lifecycle marketing experience in B2B SaaS.
• Hands-on experience building nurture, onboarding, retention, or win-back programmes from scratch.
• Deep end-to-end expertise with a marketing automation platform, including segmentation, journey and workflow building, and reporting.
• Ability to operate as the first and only person in the function without an existing playbook or team.
• Strong cross-functional collaboration skills and experience using NRR, GRR, and churn metrics to guide campaign strategy.

Nice to have

• Experience building lifecycle marketing programmes from scratch more than once.

Culture & Benefits

• 30 days of paid holiday.
• One-week exchange opportunity at offices in London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona.
• Regular team-wide events.
• Additional medical care and a fully funded sports card.
• Monthly travel allowance for commuting to and from the office.
• Hands-on access to the hirify.global product.