Lifecycle Marketing Specialist (Gaming)

Location: San Mateo, California, US; hybrid

Base salary: $95,800–$143,600 USD per year

Company

hirify.global creates hardware, network services, and entertainment experiences under the PlayStation brand for players worldwide.

What you will do

• Build and deploy lifecycle campaigns end to end, including channel configuration, journey setup, audience segmentation, quality assurance, and troubleshooting.
• Plan campaigns from existing blueprints and improve campaign structures through iteration.
• Design, build, and optimize automated and trigger-based messaging to scale lifecycle programs.
• Develop personalized player journeys using models, content, and player insights.
• Analyze campaign and journey performance, communicate insights, and identify opportunities for improvement.
• Collaborate on test-and-learn strategies and monitor emerging lifecycle marketing technologies and trends.

Requirements

• Hands-on experience building and deploying campaigns in lifecycle marketing platforms, with an understanding of journeys, data, and triggers.
• 3+ years of experience in B2C marketing, customer lifecycle management, and engagement marketing.
• Experience with Salesforce Marketing Cloud, Journey Builder, Interactive Studio, or an equivalent email service provider.
• Degree-level education in Business, Marketing, Mathematics, or a related field.
• Strong analytical, quantitative, communication, organizational, and influencing skills.
• Ability to collaborate with creative, analytics, engineering, legal, management, and external vendor teams across cultures.

Culture & Benefits

• Hybrid work policy based in San Mateo.
• Collaboration with marketing and specialist teams across the Americas, Europe, and Asia.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, wellness program, and Sony product discounts.
• Potential eligibility for a bonus package.

Hiring process

• Background checks are conducted at the offer stage, potentially including criminal background checks.