Global Banking & Markets, Public, Integrated Marketing Generalist, Associate

Location: New York, NY, United States; office-based role

Salary: USD 100,000–180,000 base annually; the posting also lists a salary range of USD 150,000–225,000. Discretionary bonus may be available.

Company

hirify.global is a global financial services firm whose Global Banking & Markets division serves corporations, asset managers, hedge funds, banks, brokerages, pensions, endowments, foundations, sovereign wealth funds, governments, and financial sponsors.

What you will do

• Partner with Sales and business line stakeholders to translate client priorities into campaigns, events, and marketing deliverables aligned with commercial objectives.
• Execute multi-channel digital campaigns across email and social platforms, including audience selection, segmentation, testing, deployment, and reporting.
• Draft, design, and produce email templates, sales collateral, social media content, pitch decks, one-pagers, fact sheets, and case studies.
• Plan and deliver in-person and virtual client events, including registration, vendors, budgets, run-of-show materials, and day-of execution.
• Manage timelines, trackers, dependencies, approval workflows, and deliverable calendars across concurrent campaigns and events.
• Measure campaign and event performance, conduct competitive and audience research, and turn analytics into recommendations for marketing plans, channel strategy, and content strategy.

Requirements

• 3–6+ years of marketing experience spanning campaign execution, content production, and event support, preferably in B2B, professional services, or financial services.
• Hands-on experience building, testing, and deploying campaigns in an enterprise marketing automation platform, including audience selection, QA, deployment, and performance reporting.
• Working knowledge of CRM and list management, including Salesforce, Marketo, or Adobe Campaign; audience segmentation, suppression rules, and data hygiene.
• Experience producing sales collateral and strong writing, editing, and proofreading skills across email, social, and sales collateral.
• Ability to manage multiple concurrent projects against firm deadlines with meticulous attention to detail and consistent follow-through.
• Experience supporting in-person and virtual client events end to end, including registration platforms, vendor and budget coordination, run-of-show development, and day-of execution.
• Experience routing materials through Legal, Compliance, and Brand review, incorporating multi-round feedback, and managing disclosure requirements.
• Strong Excel and analytics skills, including campaign performance reporting and translating metrics into clear takeaways for non-technical audiences.
• Collaborative experience partnering across Sales, business, and control functions.

Culture & Benefits

• Work within a global marketing organization supporting Global Banking & Markets, FICC, and Equities.
• Collaborate across Sales, business lines, Legal, Compliance, Brand, and other control functions in a regulated environment.
• Benefits and wellness offerings are generally available to active, non-temporary, full-time and part-time US employees working at least 20 hours per week.
• Eligible employees may receive a discretionary bonus based on active employment at fiscal year-end.