Lifecycle Marketing Specialist (Gaming)

Location: San Mateo, California, United States; hybrid

Salary: $95,800–$143,600 USD annual base pay

Company

hirify.global, part of Sony Interactive Entertainment, develops gaming hardware, network services, and entertainment experiences for players worldwide.

What you will do

• Build and deploy end-to-end lifecycle campaigns, including channel setup, journey configuration, audience segmentation, quality assurance, and troubleshooting.
• Plan campaigns from existing blueprints and improve campaign structures through iteration.
• Design, build, and optimize automated and trigger-based messaging across web, email, mobile, and on-console channels.
• Use player insights, content, and models to support personalized experiences at scale.
• Analyze campaign and journey performance, communicate insights, and identify opportunities for improvement.
• Develop test-and-learn strategies and track emerging lifecycle marketing technologies and trends.

Requirements

• Hands-on experience building and deploying campaigns in lifecycle marketing platforms, including journeys, data, and triggers.
• At least 3 years of experience in B2C marketing, customer lifecycle management, and engagement marketing.
• Experience with Salesforce Marketing Cloud, Journey Builder, Interactive Studio, or an equivalent email service provider.
• Strong analytical, quantitative, organizational, communication, influencing, and stakeholder-management skills.
• Ability to collaborate with creative, analytics, engineering, legal, management, and external vendor teams across cultures.
• Degree-level education in Business, Marketing, Mathematics, or a related field.

Culture & Benefits

• Hybrid work environment within the Consumer Engagement team.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks.