Principal Growth Lead (League of Legends)

Company

Riot Games develops games and player-focused entertainment experiences, including League of Legends.

What you will do

• Develop growth marketing strategies that extend and amplify integrated League of Legends publishing campaigns.
• Identify high-value and underserved player segments and create approaches for acquisition, engagement, retention, and reactivation.
• Translate campaign objectives into strategies and briefs for lifecycle marketing, performance marketing, paid media, CRM, platform marketing, and other growth channels.
• Coordinate cross-functional campaigns with game marketing, creative, analytics, data science, engineering, and external media partners.
• Develop personalized player experiences across email, push notifications, websites, search, app stores, and future engagement surfaces.
• Define measurement approaches, evaluate experiments, monitor performance, and recommend improvements to publishing strategies and marketing technology capabilities.

Requirements

• 8–12+ years of experience in growth marketing, lifecycle marketing, performance marketing, CRM, or related marketing strategy roles.
• Experience developing data-informed marketing strategies that drive measurable player or customer growth.
• Strong knowledge of audience segmentation, customer lifecycle management, personalization, experimentation, and marketing analytics.
• Experience with marketing technology platforms, CRM systems, experimentation frameworks, or advertising ecosystems.
• Strong strategic communication, stakeholder management, analytical, and cross-functional collaboration skills.
• Experience supporting entertainment, sports, or culture-driven ecosystems, plus a passion for games and curiosity about player behavior.

Culture & Benefits

• Player-first culture focused on creating better game and player experiences.
• Collaborative environment with autonomy to contribute individual perspectives.
• Open paid time off policy and flexible work schedules.
• Medical, dental, and life insurance.
• Parental leave for employees, spouses or domestic partners, and children.
• 401(k) plan with company match.