Assistant Director, Paid Search (AI)

Location: Remote

Salary: $85,000–$95,000 per year

Company

hirify.global provides higher education marketing and enrollment strategy services across research, digital marketing, lead generation, Slate optimization, student search, website development, and creative.

What you will do

• Lead paid search strategy and execution for a portfolio of complex, high-spend clients across Google Search, Performance Max, and ChatGPT Ads.
• Manage and optimize Google Ads campaigns, analyze CRM and down-funnel performance data, and troubleshoot complex PPC issues.
• Present strategies, performance insights, recommendations, and campaign changes to clients.
• Manage and coach 1–3 paid search team members, including onboarding, training, feedback, and performance reviews.
• Guide AI-driven search innovation by testing new capabilities and building paid search best practices.
• Contribute to proposals, RFPs, training, process improvements, and cross-functional initiatives.

Requirements

• 3–6 years of hands-on paid search experience with strong Google Ads expertise and complex, high-spend campaign experience.
• Experience directly managing at least one team member through coaching, feedback, and day-to-day leadership.
• Strong client-facing communication skills, including leading meetings and presenting recommendations.
• Experience creating client-facing campaign build-outs, strategic recommendations, and presentations.
• Ability to analyze digital campaign metrics, solve problems, troubleshoot issues, and learn new tools quickly.
• Strong time management and ability to manage multiple priorities in a remote environment.

Nice to have

• Experience with Enhanced Conversions for Leads, Google Tag Gateway, AI Max, ChatGPT Ads, or other emerging advertising capabilities.
• Lead generation experience.
• Experience with Asana or similar project management tools and Google Docs, Sheets, and Slides.

Culture & Benefits

• Remote work environment.
• Opportunity to influence AI-driven paid search practices and contribute to team knowledge.
• Professional development through training, coaching, and knowledge sharing.
• Work supporting higher education marketing and enrollment initiatives.