1 день назад
Director, Performance Marketing (B2B SaaS)
171 430 - 275 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Director, Performance Marketing (B2B SaaS): Building and scaling a global performance marketing engine across paid search, paid social, audiences, regions, and acquisition budgets with an accent on qualified demand, pipeline, ROAS, and AI-enabled optimization. Focus on allocating investment, designing high-velocity experiments, leading internal specialists and agencies, and translating channel and funnel data into executive decisions.
Location: Remote, United States
Salary: $171,430–$275,000 per year, plus potential equity and bonus.
Company
is an AI connectivity company building a unified API and AI platform for securing, managing, accelerating, governing, and monetizing API and AI traffic across models and clouds.
What you will do
- Own the global Performance Marketing strategy, roadmap, targets, budget, forecasting, pacing, and investment allocation.
- Lead Paid Search and Paid Social strategy, execution, experimentation, optimization, and measurement.
- Connect channel spend and performance to qualified demand, pipeline, revenue, ROAS, and acquisition efficiency.
- Build a high-velocity experimentation engine across audiences, creative, offers, bidding, channels, and conversion paths.
- Use AI and automation to improve analysis, campaign optimization, creative testing, audience development, and operational efficiency.
- Develop internal channel specialists, manage agency partners, and communicate investment recommendations and business outcomes to senior leadership.
Requirements
- 10+ years of experience in Performance Marketing, Growth Marketing, Paid Media, Demand Generation, or related B2B SaaS disciplines, including leadership of a performance function.
- Deep expertise in Paid Search and Paid Social, modern B2B acquisition, measurement, advertising platforms, analytics, attribution, and automation.
- Experience owning significant global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter reallocation.
- Strong financial and analytical ability to connect investment decisions with qualified demand, pipeline, revenue, and ROI.
- Experience building experimentation and optimization programs, developing high-performing teams, and working with agencies and external partners.
- Exceptional executive communication, storytelling, cross-functional influence, and operational leadership skills.
Nice to have
- Experience in developer, infrastructure, API, cloud, or technical B2B SaaS environments.
Culture & Benefits
- Remote work arrangement within the United States.
- Health, dental, and vision insurance.
- Paid holidays and paid time off.
- Professional development opportunities and tools.
- Potential equity and bonus eligibility.
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