Senior Marketing Manager, Paid Search (Fintech)

Location: Hybrid role based in San Diego or San Francisco, California, with 3 days per week onsite

Base pay: $120,000–$162,500 per year in San Diego, plus potential bonus, equity, and benefits.

Company

hirify.global is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own paid search strategy and daily execution across Google Ads, Microsoft Advertising, Search Ads 360, and in-house OpenAI/ChatGPT campaigns.
• Manage acquisition, conversion, revenue, brand defense, competitive conquesting, and non-brand demand capture across Mailchimp, QuickBooks Advanced, and hirify.global Accountant Suite.
• Design and prioritize experiments covering keywords, audiences, bidding strategies, Performance Max, ad copy, extensions, and landing experiences.
• Lead agency relationships, channel reporting, business reviews, budget pacing, financial reconciliation, and quarterly and annual budget planning.
• Partner with product marketing, web, creative, media, and cross-functional teams to improve post-click experiences and integrated funnel performance.
• Monitor AI-driven search changes, platform roadmaps, competitor activity, and modern bidding and personalization practices; use GenAI tools to improve analysis and documentation.

Requirements

• Bachelor's degree required; preferred fields include Business, Marketing, Statistics, or Mathematics.
• 5+ years of hands-on digital marketing experience with a strong focus on SEM/PPC.
• Deep expertise in Google Ads, Microsoft Ads, and Search Ads 360; Google Ads certification is preferred.
• Experience delivering measurable performance marketing results across SMB, mid-market/B2B, and accountant or professional audiences.
• Strong analytical, budget management, problem-solving, collaboration, communication, and stakeholder management skills.
• Ability to work onsite 3 days per week from San Diego or San Francisco, California.

Nice to have

• Experience supporting multiple product lines or international markets.
• Experience managing international or multi-market campaigns involving currency, localization, and market-specific competition.

Culture & Benefits

• Hybrid workspace designed to support collaboration, innovation, and creativity.
• Competitive compensation with pay-for-performance rewards.
• Potential eligibility for cash bonus, equity rewards, and employee benefits.
• Regular pay equity comparisons across ethnicity and gender categories.