Director, Paid Search

Location: Remote

Salary: $95,000–$105,000 per year

Company

Higher education marketing and enrollment strategy organization providing research, digital marketing, lead generation, student search, website development, creative, and related services.

What you will do

• Lead Paid Search strategy and execution for a portfolio of high-impact clients.
• Manage and coach 2–4 Paid Search team members across campaign strategy, setup, and optimization.
• Run onboarding, training, professional development, and performance evaluations.
• Guide campaign improvements through automation and AI features, using Clarity, GA4, and reporting dashboards.
• Partner with Digital Strategists on proposals, RFPs, strategic pivots, and client calls.
• Develop best practices, testing opportunities, training initiatives, and support for the Google Premier Partnership.

Requirements

• Bachelor’s degree required; Marketing or Advertising specialization preferred.
• 5+ years of Paid Search experience with Google Ads, including at least 2 years managing direct reports.
• Leadership experience in an agency or digital marketing department.
• Strong data analysis, problem-solving, communication, attention-to-detail, and time-management skills.
• Google Ads Paid Search certification or willingness to obtain it.
• Ability to manage multiple deadlines and work comfortably across technology platforms in a remote environment.

Nice to have

• Lead generation experience.
• Experience with Asana or similar project management tools and Google Workspace.

Culture & Benefits

• Remote work environment.
• Opportunity to influence Paid Search practices across the organization.
• Work with cross-functional teams and Google Account Executives.
• Focus on professional development, process improvement, and company-wide knowledge sharing.