Head of Performance Creative (AI)

Location: Mountain View, California, United States; hybrid

Company

hirify.global is building an AI-native healthcare platform covering clinical documentation, patient and revenue workflows, and autonomous revenue cycle management, integrated with more than 60 EHRs.

What you will do

• Mine customer calls, sales recordings, support tickets, and onboarding notes to identify buyer pains, objections, proof points, and approved customer language.
• Turn customer insight into distinct creative concepts, testing hypotheses, kill metrics, hooks, formats, calls to action, and scaling plans.
• Write, produce, edit, and launch static and short-form video ads using AI generation, editing, voice tools, customer footage, testimonials, and founder content.
• Recruit and direct clinicians, practice owners, and UGC creators while managing consent, releases, and claims compliance.
• Build and QA campaigns in Meta Ads Manager, including account structure, naming, placements, UTMs, forms, and render checks.
• Analyze creative and lead-level performance with SQL and internal dashboards, improve AI-assisted workflows, and extend winning concepts to LinkedIn, YouTube, and Google.

Requirements

• 5+ years of experience in performance creative or creative strategy for paid social, with a portfolio of self-produced ads and concepts scaled to meaningful spend.
• Hands-on experience across Meta, Google, YouTube, LinkedIn, and TikTok, including campaign structure, launch mechanics, testing cadence, formats, and optimization signals.
• Ability to write scripts, produce statics and short video, direct creators, and deliver finished ads rather than only briefs.
• Working SQL skills, including joining ad results with CRM outcomes and analyzing lead-level and creative-level data without an analyst.
• Daily, systematic use of AI for research, writing, image and video generation, plus experience building high-volume creative pipelines.
• Ability to work in a hybrid role based in Mountain View, California, United States.

Nice to have

• Experience building and running creator or UGC pools, including recruiting, briefing, rates, and releases.
• Background in B2B SaaS, healthcare, or selling to small businesses and clinics.
• Python or notebook-based analysis beyond SQL.

Culture & Benefits

• Work directly alongside clinicians and collaborate with Sales, RevOps, Product, and Growth Operations.
• Own the creative pipeline end to end, with a path to building a team as the engine develops.
• Move quickly, deploy daily, and take ownership from early concepts through production.
• Operate in a detail-oriented environment focused on customer impact, high creative volume, and rapid iteration.

Hiring process

• Submit a portfolio containing five self-produced ads, their results, and lessons learned from each.
• Provide a short description of one AI workflow used every week.