Director of Performance Marketing (AI)

Location: Austin, Texas, United States; on-site

Company

hirify.global is a sports media company providing live event coverage, news, highlights, statistics, rankings, and team and player profiles across multiple sports and streaming partners.

What you will do

• Lead Paid Search and Paid Social strategy and execution to drive subscriber and revenue growth within acquisition cost and return targets.
• Build, audit, and optimize Google Ads and Microsoft Advertising campaigns, including account structure, keywords, bidding, budgets, and ad copy.
• Own budget pacing and forecasts, reallocating investment across sports, events, and channels based on demand and performance.
• Manage and coach a small team of paid media managers while remaining hands-on with campaign execution.
• Coordinate campaigns around sports seasons and major events, including weekend and holiday support.
• Build AI-powered tools and workflows, run structured tests, diagnose performance gaps, and improve campaign measurement and efficiency.

Requirements

• 8+ years of progressive performance or acquisition marketing experience with measurable B2C growth results.
• At least 3 years of direct people-management experience while retaining hands-on campaign responsibilities.
• Recent hands-on expertise in Google Ads and Microsoft Advertising, including campaign builds, bidding, optimization, and troubleshooting.
• Strong Paid Social experience, particularly with Meta, plus experience managing substantial budgets, forecasting, and reallocating spend.
• Experience using attribution, customer acquisition cost, return on ad spend, and customer lifetime value to guide decisions.
• Experience building or co-developing AI-powered paid media tools or workflows beyond native advertising platform automation, with the ability to validate outputs and explain results.

Nice to have

• Experience in subscription businesses, streaming, digital media, sports, or other highly seasonal businesses.
• Experience supporting multiple brands, product lines, or customer segments.
• Experience with incrementality testing, marketing measurement, or media mix modeling.
• Current or previous Google Ads or Microsoft Advertising certifications.

Culture & Benefits

• Flexible work arrangements and control over professional and personal schedules.
• Medical, dental, and vision plans, company-paid disability and life insurance, and an immediately vested 401(k) match.
• Annual equity awards for top performers, progressive parental leave, and flexible paid time off.
• Hackathons, team-building events, stocked snacks, and weekly catered meals.
• Company support for youth teams and leagues coached by employees.