Senior Director of Performance Marketing (AI)

Location: On-site in Austin, Texas, United States

Company

hirify.global is a sports media company delivering live event coverage, news, highlights, statistics, rankings, and team and player profiles across multiple sports and streaming partners.

What you will do

• Own paid acquisition strategy for subscriber and revenue growth across Paid Search and Paid Social.
• Lead annual, quarterly, and monthly media planning, budget allocation, forecasting, and investment scenarios across sports verticals and events.
• Set standards and personally audit, build, restructure, and optimize Google Ads and Microsoft Advertising campaigns.
• Manage and develop a small team of paid media channel managers while remaining hands-on with campaign execution and troubleshooting.
• Partner with Business Intelligence, Finance, Product, Creative, Lifecycle, Content, and Marketing teams on measurement, attribution, testing, and conversion improvement.
• Lead AI adoption in paid media by developing, validating, and scaling tools and workflows for planning, execution, quality assurance, and optimization.

Requirements

• 12+ years of progressive performance or acquisition marketing experience with ownership of paid media strategy and measurable B2C growth.
• At least 3 years of direct people-management experience, including coaching junior marketers while retaining hands-on campaign responsibilities.
• Deep recent expertise in Google Ads and Microsoft Advertising, including account audits, campaign restructuring, bidding, budgets, keywords, and conversion optimization.
• Strong Paid Social expertise, especially Meta, plus experience managing substantial budgets, forecasting returns, and making allocation decisions.
• Strong knowledge of attribution, customer acquisition cost, return on ad spend, customer lifetime value, and incrementality.
• Experience turning AI opportunities into working tools or workflows with measurable paid media impact.

Nice to have

• Experience in subscription businesses, streaming, digital media, sports, or highly seasonal businesses.
• Experience allocating investment across multiple brands, product lines, or customer segments.
• Experience with incrementality testing or media mix modeling.
• Current or previous Google Ads or Microsoft Advertising certifications.

Culture & Benefits

• Inclusive workplace focused on supporting underserved sports and uniting communities.
• Flexible professional and personal scheduling, with occasional weekend and holiday monitoring required for major events.
• Medical, dental, and vision plans, company-paid disability and life insurance, and an immediately vested 401(k) match.
• Progressive parental leave, flexible paid time off, annual equity awards for top performers, and team-building events.
• All-hands events in Austin, catered meals, snacks, and community support for youth teams and leagues.