1 день назад
Performance Marketing Manager (B2B SaaS)
97 200 - 152 750$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (B2B SaaS): Owning paid acquisition across Google Ads and LinkedIn Ads and optimizing the website visitor-to-lead journey with an accent on budget management, audience segmentation, campaign execution, and conversion rate optimization. Focus on managing $600,000+ monthly spend, rebuilding landing pages, running A/B and multivariate tests, and using forecasting and attribution data to improve CAC, ROAS, and pipeline contribution.
Location: Americas geographic pay zones
Base pay: $97,200–$152,750 per year, depending on geographic pay zone. The role may also include benefits, bonuses, commissions, and equity.
Company
develops collaboration software for teams, and DX operates as a SaaS business within following its acquisition.
What you will do
- Own paid acquisition strategy and execution across Google Ads and LinkedIn Ads.
- Manage a monthly advertising budget of $600,000+ and reallocate spend based on performance.
- Build dashboards, forecasts, scenario models, and recommendations covering spend, CPL, cost per opportunity, and pipeline contribution.
- Develop audience segments, account-based targeting, lookalike audiences, retargeting, intent-based segments, and suppression rules.
- Launch and refresh campaigns, keywords, ad creative, copy, attribution, and tagging standards.
- Rebuild landing pages and optimize the visitor-to-lead journey through structured A/B and multivariate testing.
Requirements
- 4+ years of experience in performance marketing, growth marketing, or paid acquisition in B2B SaaS.
- Hands-on experience managing six- to seven-figure paid media budgets across Google and LinkedIn.
- Proven ability to improve CAC and ROAS and deliver measurable conversion-rate improvements.
- Experience with landing page redesigns, A/B testing, forecasting, and scenario modeling.
- Strong analytical, quantitative, communication, and data-storytelling skills.
- Comfort with hands-on owner-operator work in a fast-paced and ambiguous environment.
Nice to have
- Experience building predictive models or AI agents for user targeting and campaign optimization.
- Advanced SEM experience, including dynamic search ads, Performance Max, or demand generation campaigns.
- Experience with landing page tools, testing platforms, Salesforce, Customer.io, Marketo, or CRM integrations.
- Experience with programmatic, native, video, or emerging advertising channels.
- Experience marketing to developers and IT buyers.
Culture & Benefits
- Work focused on individual mastery and high-quality execution.
- Health and wellbeing resources.
- Paid volunteer days and additional community-support programs.
- Potential eligibility for benefits, bonuses, commissions, and equity.
- Recruitment accommodations and adjustments are available when needed.
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