SEM Director (Paid Search)

Location: Dallas, TX or New York, NY, United States

Company

hirify.global is a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system.

What you will do

• Provide strategic leadership across complex paid search programs and align campaign strategies, investments, and execution with client business objectives.
• Develop and implement advanced paid search strategies across Google Ads and Microsoft Ads.
• Lead client relationships by connecting paid search performance, consumer behavior, and market dynamics to broader business priorities.
• Oversee bidding, audience segmentation, keyword expansion, creative experimentation, budget planning, measurement, and reporting across client portfolios.
• Build test-and-learn frameworks and use AI, automation, and Alli to improve efficiency, optimization, and decision-making.
• Mentor team members, establish SEM best practices, and collaborate with media, creative, analytics, strategy, technology, and platform partners.

Requirements

• 10+ years of experience in paid search, digital media, performance marketing, or a related field, plus a bachelor’s degree or equivalent experience.
• Advanced expertise in paid search strategy and activation across Google Ads and Microsoft Ads.
• Experience leading large or complex client engagements and connecting paid search performance to business and marketing objectives.
• Advanced skills in data analysis, measurement, forecasting, budget management, performance reporting, and experimentation.
• Proficiency with Microsoft Excel and Google Analytics, along with strong communication and relationship-building skills.
• Experience mentoring talent and leading cross-functional teams with a customer-focused and people-focused approach.

Culture & Benefits

• Learning and development programs, mentorship, and career advancement support.
• Paid time off, holidays, paid parental leave, and retirement or pension plans with contribution matching.
• Healthcare, fertility and family support, pet insurance, lifestyle spending accounts, and commuter benefits where available.
• Annual bonus eligibility and eight paid give-back hours for volunteering.
• AI Enterprise accounts and weekly AI training focused on effective and safe AI use.
• Inclusive workplace culture focused on collaboration, innovation, continuous improvement, and diverse perspectives.