Director of Demand Generation (AI)

Location: New York, New York, United States

Salary: $180,000–$210,000 annually, plus equity and benefits

Company

hirify.global develops patient engagement software for biopharma companies supporting people with chronic and rare diseases throughout their treatment journey.

What you will do

• Own demand generation strategy and execution across paid, organic, email, events, content syndication, and other channels.
• Lead the industry conference program and the annual Patient Innovators Summit.
• Develop field marketing and account-based marketing programs to generate and accelerate pipeline.
• Maintain attribution models and reporting infrastructure connecting marketing activity to pipeline and revenue.
• Improve lead scoring, routing, Marketing-to-Sales handoffs, and SLA frameworks with Sales.
• Promote experimentation and use AI-native tools to make marketing programs smarter and faster.

Requirements

• 8+ years of growth or demand generation marketing experience in B2B SaaS.
• Experience building and scaling demand generation programs that produce measurable pipeline.
• Experience owning or co-owning events, including at least one produced event.
• Strong marketing operations skills, including attribution modeling, marketing technology, and independent analysis.
• Deep account-based marketing experience covering account tiering, personalized programs, and multi-channel orchestration.
• People management experience, strong experimentation skills, and the ability to present strategy and results to senior leadership.

Nice to have

• Enterprise software or regulated industry experience.

Culture & Benefits

• Medical, dental, and vision coverage with 100% paid employee health benefit options.
• 401(k) with an employer-funded match.
• Unlimited vacation and paid parental leave.
• Commuter benefits, catered Friday lunches, and a wellness stipend.
• Equity compensation.