Senior Digital Marketing Specialist (AI)

Location: Remote in Canada; applicants are accepted only from Ontario and Québec. The position is based in Toronto or Montreal.

Salary: 85,000–114,000 CAD annually, depending on experience and location.

Company

hirify.global is an experience innovation company that combines data, AI, creativity, and technology to deliver digital transformation and customer experiences for leading brands.

What you will do

• Own email, CRM, and lifecycle marketing strategies for B2B clients, including segmentation, lead nurturing, customer journeys, and lifecycle roadmaps.
• Develop and administer CRM and marketing automation programs using platforms such as Marketo, Salesforce Marketing Cloud, Klaviyo, or Eloqua.
• Manage content marketing and workflow platforms, integrations, permissions, documentation, user enablement, and operational processes.
• Lead end-to-end email campaign execution, including briefing, creative coordination, build, QA, deployment, testing, deliverability, and optimization.
• Analyze engagement, conversion, pipeline, retention, revenue, attribution, and campaign performance data to generate actionable recommendations.
• Present strategies, roadmaps, performance reviews, and recommendations to clients and collaborate with media, strategy, creative, content, analytics, and marketing operations teams.

Requirements

• 6–8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing, preferably in a B2B or agency environment.
• Hands-on expertise with CRM and marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Klaviyo, or Eloqua.
• Experience developing lifecycle programs, customer journeys, segmentation frameworks, lead nurture initiatives, and automated workflows.
• Experience administering content marketing, workflow management, or project management platforms such as Optimizely, Monday.com, or Workfront.
• Knowledge of CRM, marketing automation, DAM, CMS, analytics, and sales-system integrations, as well as email deliverability, compliance, and data management.
• For Québec-based candidates, fluency in English is required for collaboration with teams in the Americas and Europe.

Nice to have

• Experience in a B2B agency environment and across technical and creative teams.
• Experience with AI-powered marketing, personalization, predictive segmentation, analytics, or productivity tools.
• Exposure to complex enterprise MarTech ecosystems and integrated marketing technology stacks.
• Experience with Optimizely, Monday.com, Workfront, or similar platforms.

Culture & Benefits

• Creative, inclusive, collaborative culture focused on curiosity, innovation, autonomy, and continuous learning.
• Comprehensive insurance coverage, virtual healthcare, employee and family assistance, and mental health support after three months of service.
• $500 personal spending account and RRSP matching through a deferred profit-sharing plan.
• Flexible vacation, winter holiday closure, flexible scheduling, and a $30 monthly personal technology reimbursement.
• Opportunities to work with enterprise clients, cross-functional teams, and modern AI-powered marketing technologies.

Hiring process

• The Talent Acquisition team reviews applications and contacts candidates whose experience aligns with the role.
• Applications should include a CV covering relevant experience and expertise.
• Reasonable accommodations are available during the interview process.