Head of Marketing (Healthcare)

Location: Hybrid role based in Abingdon, England, United Kingdom

Company

Healthcare technology business providing digital platforms and services for physician communities, medical education, life sciences, pharmaceuticals, and market research.

What you will do

• Own marketing for the professional doctors’ network, driving healthcare professional acquisition, engagement, retention, participation, and trust.
• Develop B2B demand-generation and account-based marketing initiatives for pharmaceutical, healthcare, and advertising agency clients.
• Define and execute the marketing strategy, go-to-market plans, KPIs, budgets, attribution models, and ROI measurement.
• Lead brand positioning, messaging, content strategy, corporate communications, public relations, events, conferences, and webinars.
• Oversee SEO, content, email, social, paid media, partnerships, CRM, marketing technology, analytics, and campaign optimisation.
• Lead and develop a specialist marketing team while managing agencies, vendors, and cross-functional collaboration with Product, Development, Editorial, Sales, and senior leadership.

Requirements

• 7+ years of marketing experience, including at least 2 years in a leadership role with people management responsibility.
• Proven experience creating and executing digital marketing strategies that deliver measurable business outcomes.
• Experience in both audience or member growth marketing and B2B or commercial marketing, ideally including account-based marketing.
• Experience managing substantial marketing budgets and interpreting complex data to guide strategy.
• Degree in Marketing, Business, or a related field; strong knowledge of multi-channel digital marketing, attribution, ROI measurement, and KPI frameworks.
• Knowledge of healthcare and pharmaceutical marketing regulations, including the ABPI Code of Practice, MHRA guidance, UK GDPR, and the Data Protection Act 2018.

Nice to have

• Experience in healthcare, pharmaceuticals, medical education, professional communities, or digital platform environments.
• MBA, relevant postgraduate qualification, or professional digital marketing certification.
• Experience with marketing automation and CRM platforms, conferences, webinars, and client events.

Culture & Benefits

• 25 days of annual leave.
• Company bonus scheme linked to personal and company performance.
• Group life cover of four times salary.
• 4% employee and 4% employer pension contributions.
• Vitality coverage after probation, staff discounts, and discounted gym membership.
• Environment focused on healthcare innovation, digital platforms, collaboration, accountability, and continuous improvement.