Senior Product Marketing Manager

Location: London, United Kingdom; hybrid model with 3 days per week in the office

Annual salary: £88,000–£102,000 GBP

Company

hirify.global develops a leading digital health and fitness app focused on female health, with AI-powered, privacy-first, and clinically backed products.

What you will do

• Own go-to-market strategies for priority products from positioning and launch through growth.
• Define product positioning and messaging based on customer needs and product value.
• Test messaging through user research, A/B tests, creative tests, and in-market experiments.
• Shape products from discovery by contributing customer, market, and competitor insights to product decisions.
• Lead launches with Product, Marketing, Legal, Medical, and other stakeholders.
• Coordinate messaging across acquisition, creative, lifecycle, CRM, brand, social, and ASO channels while measuring adoption and launch performance.

Requirements

• 6+ years of product marketing experience for consumer digital products, ideally mobile apps or subscription businesses.
• Experience taking products from concept to marketing and partnering with Product teams from discovery onward.
• Experience using user research, A/B tests, or creative tests to validate messaging and guide decisions.
• Ability to influence senior Product and Marketing leaders with evidence-based recommendations.
• Strong structured writing skills and comfort building products and processes from scratch.
• Experience shaping requirements, pricing, packaging, onboarding, or paywall experiences.

Nice to have

• Experience marketing to US consumers.
• Experience in healthcare, digital health, or another regulated industry.
• Background in or strong interest in women’s health.

Culture & Benefits

• Mission-led, product-driven environment with shared decision-making, ownership, and a focus on purposeful delivery.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Professional growth through learning support and work on digital health products.
• Performance incentive scheme, health, pension, and wellbeing benefits.
• Five-week fully paid sabbatical after the five-year Floversary and Flo Premium for friends and family.