3 дня назад
Brand Manager (Healthcare)
92 900 - 179 700$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Brand Manager (Healthcare): Delivering integrated brand campaigns across media, content, events, social, PR, and digital channels with an accent on creative execution, audience insight, and consistent brand positioning. Focus on managing campaign performance, synthesizing brand health data, and translating sales needs into effective marketing support.
Location: Salt Lake City, Utah; based out of Midvale, Utah, United States. Flexible work schedules include work-from-home options.
Salary: $92,900–$179,700 annually, depending on work location, knowledge, position level, and experience.
Company
Healthcare staffing organization connecting physicians with patients through the locum tenens staffing model.
What you will do
- Execute the marketing plan by translating senior leadership strategy into campaigns and channel tactics.
- Develop and maintain brand positioning across integrated campaigns, including TV, audio, sponsorships, PR, social, display, content, conferences, events, and websites.
- Create campaign concepts, offers, content, and creative briefs that support audience engagement and brand differentiation.
- Support content strategy across the sales funnel, from awareness through conversion.
- Track campaign reach, engagement, conversion, brand awareness, consideration, and sentiment to improve future execution.
- Partner with sales leaders and marketing teams to align messaging, timing, and field support.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- Seven or more years of marketing experience, ideally in brand or digital marketing.
- Strong strategic thinking, business acumen, communication, relationship-building, and campaign management skills.
- Experience managing multiple campaigns, working in complex or multi-brand organizations, and adapting to changing priorities.
- Data-informed approach with experience in brand health tracking, native campaign reporting, and Adobe Analytics.
- Ability to work from the United States and be based out of Midvale, Utah; work-from-home options are available.
Nice to have
- Healthcare or staffing experience.
- Advanced degree in marketing, business, or a related field.
Culture & Benefits
- 401(k) retirement plan with company match.
- Medical and dental coverage, onsite health centers, corporate wellness programs, and behavioral health appointments.
- Recognition programs offering trips, cash, and paid time off.
- Paid parental leave, fertility coverage, adoption assistance, and marriage counseling.
- LinkedIn Learning courses, volunteer time off, matching grants, and tuition reimbursement.
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