Senior Lifecycle Marketing Manager - Partnerships

Location: Remote within the United States; priority for candidates near offices in Bozeman or Missoula, Montana, or a Basecamp location. Permanent US work authorization is required, and the role is not available in Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming. Travel to a corporate office or strategic location may be required up to quarterly for multiple days.

Salary: $115,000–$145,000 upon hire, plus a 10% annual performance bonus and equity.

Company

hirify.global builds technology and outdoor products across Hunt, Offroad, Backcountry, and Fish to help people explore confidently and support recreational access and land stewardship.

What you will do

• Own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion.
• Translate partner agreements, customer behavior, and business goals into measurable lifecycle programs.
• Design, build, QA, and deploy email, push, and in-app journeys in Braze.
• Develop segmentation and personalization strategies across partners, entitlements, behaviors, and intent.
• Analyze customer and performance data, develop hypotheses, run experiments, and optimize programs.
• Coordinate initiatives across Partnerships, marketing, product, creative, analytics, legal, and external partners while creating scalable playbooks.

Requirements

• Seven or more years of experience in lifecycle, CRM, or growth marketing, ideally in consumer subscription or mobile app businesses.
• End-to-end experience across activation, onboarding, engagement, conversion, and retention.
• Strong analytical fluency with Amplitude or similar product analytics tools.
• Experience designing A/B and holdout tests, interpreting results, and applying learnings.
• Proficiency with Braze or a comparable lifecycle marketing platform, including automated journeys, segmentation, personalization, and triggering logic.
• Permanent US work authorization required; ability to travel up to quarterly.

Nice to have

• Partner, co-marketing, or channel relationship experience.
• Experience with in-app messaging, subscription or entitlement-based models, and launching lifecycle programs for new channels.
• Experience with advanced AI use cases, SQL or BigQuery, and Liquid templating.
• Passion for hunting, off-roading, backcountry recreation, or fishing.

Culture & Benefits

• Distributed work environment with offices in Bozeman and Missoula and geographic Basecamps across the United States.
• Autonomy, clear priorities, structured execution, and close cross-functional collaboration.
• Health benefits including a no-monthly-cost medical plan.
• Paid parental leave, 401(k) matching, equity, annual bonus, and flexible time away.
• Outdoor adventures, industry perks, and annual activity funds.