Sr. Director, Marketing - Retirement & Wealth (Remote)

Location: Home based in Oak Brook, Illinois, United States; occasional business travel required. The role follows a Monday–Friday, 8:00 a.m.–5:00 p.m. schedule. Relocation is not provided.

Salary: $175,000–$250,000 per year, with potential incentive and bonus opportunities.

Company

hirify.global provides health and wealth solutions, including retirement, health savings, emergency savings, rollover, and custody services, serving more than 7 million clients and representing over $62 billion in assets.

What you will do

• Build and lead a multidisciplinary Retirement & Wealth marketing organization covering product and segment marketing, brand and communications, demand generation, digital and lifecycle marketing, sales enablement, creative services, marketing operations, and account-holder engagement.
• Transition marketing from a shared-services model to a dedicated operating model, establishing structure, governance, talent strategy, processes, budgets, and performance expectations.
• Develop integrated B2B, B2C, and B2B2C go-to-market strategies for institutional, intermediary, partner, employer, and individual account-holder audiences.
• Lead brand positioning, communications, public relations, thought leadership, executive visibility, events, sponsorships, content, and reputation management.
• Drive demand generation, sales enablement, partner marketing, pipeline creation, client expansion, cross-sell, and account-holder lifecycle engagement.
• Own marketing technology, CRM integration, automation, customer data, analytics, AI and predictive analytics, KPI frameworks, attribution, and executive reporting.

Requirements

• 15+ years of progressive marketing experience, including 7+ years leading multidisciplinary teams.
• Deep financial services experience, preferably in retirement, wealth, employee benefits, or fintech.
• Experience building or transforming marketing organizations, operating models, processes, technology, budgets, and external partnerships.
• Demonstrated success connecting product marketing, demand generation, lifecycle engagement, communications, and sales enablement to measurable growth.
• Experience with segmentation, customer insights, digital marketing, marketing technology, analytics, attribution, ROI measurement, privacy, consent, and compliance governance in regulated environments.
• Bachelor’s degree or equivalent relevant experience required; advanced degree preferred. Ability to work within the established location and workplace model and travel as business needs require.

Nice to have

• Advanced degree.
• Experience in retirement, wealth, employee benefits, or fintech.

Culture & Benefits

• Values-driven culture focused on compassion, trust, continuous improvement, and collaboration.
• Healthcare benefits and a 401(k) savings plan.
• Company holidays, paid time off, parental leave, and an employee assistance program.
• Home-based work arrangement with occasional travel.