Trade Show and Events Director (Global Events & Partnership Marketing)

Location: Hybrid role based in St Louis Park, Minnesota, United States; travel up to 20% required.

Base salary: $172,900–$257,000 annually, with potential eligibility for annual incentives.

Company

hirify.global provides electrical connection and protection products and solutions through a global portfolio of industrial brands.

What you will do

• Set the global strategy for trade shows, partner events, sponsorships, and enterprise brand activations.
• Build the events center-of-excellence operating model, including playbooks, templates, technology standards, governance, and prioritization workflows.
• Develop sponsorship and partnership strategies and lead joint marketing initiatives with strategic partners.
• Coordinate with Sales, Segment Marketing, Product Management, Marketing Operations, and Communications on integrated event plans.
• Establish lead capture, qualification, attribution, performance measurement, and ROI standards for global activations.
• Lead distributed employees, matrixed contributors, agencies, and suppliers while managing contracts, costs, and brand standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
• 12+ years of progressive experience in event marketing, trade shows, experiential marketing, or partnership marketing.
• 7+ years of people leadership, including distributed global teams, matrixed resources, and external agencies.
• Experience building, transforming, or leading an enterprise-level experiential marketing center of excellence.
• Advanced knowledge of event management technology, workflow and project management tools, CRM, and marketing automation platforms such as Salesforce and Marketo.
• Executive-level communication, judgment, influence, and the ability to resolve competing priorities in a global matrix.

Culture & Benefits

• Hybrid work environment with a global operational reach.
• Medical, dental, and vision plans with flexible spending accounts.
• 401(k) retirement plan and employee stock purchase plan with company matching.
• Paid time off, volunteer time, parental and personal leave, and caregiver support.
• Tuition reimbursement, well-being programs, backup care, disability benefits, and life insurance.
• Culture focused on innovation, integrity, customer focus, respect, accountability, and inclusion.