Associate Director, Client Leadership (Media Planning)

Location: London, United Kingdom. Hybrid role with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and WPP Open to deliver personalized and measurable marketing solutions.

What you will do

• Design audience, connections, content, and measurement strategies for Unilever brand and performance campaigns.
• Build and target audiences across addressable and non-addressable media, including hard-to-reach and low-engagement audiences.
• Connect data from hirify.global, clients, media owners, and internal teams to improve media planning.
• Develop integrated paid, owned, and earned connections ecosystems in collaboration with channel specialists.
• Manage campaigns, annual planning, client relationships, agency sessions, and challenging client conversations.
• Create measurement and testing frameworks to set KPIs, track performance, and optimize live campaigns while developing junior team members.

Requirements

• Broad understanding of media channels and their role in communications strategy.
• Experience with audience research and planning tools such as TGI and Touchpoints.
• Ability to derive clear media insights by connecting outputs from different research and insight systems.
• Knowledge of brand and performance campaigns, with some understanding of ecommerce.
• Ability to create clear universal briefs, present with confidence, manage senior client relationships, and lead collaborative projects.
• Strong attention to detail, organization, accuracy, deadline management, and a proactive approach to professional development.

Nice to have

• Familiarity with media owner tools and alternative data sources.
• Challenger mindset, flexibility, and openness to new technologies, channels, and audience engagement models.

Culture & Benefits

• Collaborative, inclusive environment focused on creativity, growth, and development.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Hybrid working model with regular in-office collaboration and events.
• Medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.