Director of Demand Generation (EdTech)

Location: Fully remote; travel up to 15% may be required.

Salary: $130,000–$160,000 annually plus bonus

Company

hirify.global develops secure education technology that provides single sign-on, usage analytics, and automated rostering for more than 26 million students and educators worldwide.

What you will do

• Define and execute demand generation strategy across the funnel, from awareness through marketing-qualified opportunities.
• Design integrated, multi-touch campaigns for new customer acquisition and expansion within existing school districts.
• Own paid media, retargeting, account-based programs, webinars, events, landing pages, forms, and digital conversion paths.
• Manage marketing automation, nurture sequences, lead scoring, routing, qualification criteria, and marketing-to-sales handoffs.
• Partner with Sales, Product Marketing, Customer Marketing, Creative, and Sales Operations to align campaigns and lead quality.
• Build attribution reporting, dashboards, forecasts, and investment recommendations that connect marketing activity to pipeline and revenue.

Requirements

• Bachelor's degree required.
• 8+ years of experience in demand generation, growth, or digital marketing, including 2+ years in a people-management leadership role.
• Hands-on expertise with paid campaigns, especially LinkedIn and Reddit.
• Hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution.
• Proven success building measurable, repeatable demand pipelines in B2B SaaS or EdTech.
• Strong communication, campaign strategy, conversion optimization, reporting, and team leadership skills.

Nice to have

• Experience targeting school districts and education-sector buyers.

Culture & Benefits

• 4+ weeks of paid vacation and 13+ paid holidays.
• 12 weeks of fully paid parental leave for all parents.
• 401(k) with a 0.5:1 company match.
• Medical, dental, vision, life, and disability insurance options.
• Paid volunteer days, tuition reimbursement, coaching, internal development programs, annual retreats, and team events.