Demand Generation Program Manager (Webinars)

Location: United States (Remote)

Base compensation: $100,000–$120,000 per year, plus RSUs. Compensation ranges are country specific.

Company

hirify.global develops Grafana Cloud, a managed observability platform built on open source and open standards, with a fully remote team across 40+ countries.

What you will do

• Own the webinar calendar across AMER, EMEA, APAC, and LATAM, including presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and on-demand conversion.
• Brief technical presenters and shape practitioner-first session outlines for engineers, solutions architects, and other technical audiences.
• Use past performance and downstream pipeline quality to plan, evaluate, and retire webinar topics with demand generation and product marketing.
• Extend automation for session setup, promotion, and content repurposing, including recordings and derivative content.
• Connect webinar activity to product adoption and pipeline, produce trusted program reporting, and identify underperforming sessions.
• Expand the program into additional languages and formats when data supports the investment.

Requirements

• 4+ years of experience in demand generation, event marketing, or lifecycle marketing at a B2B software company.
• Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions.
• Experience with webinar platforms such as ON24, Zoom Webinars, Contrast, Goldcast, or similar, plus CRM campaigns, registration synchronization, attendance data, and follow-up triggers.
• Ability to work effectively with technical presenters and maintain audience-focused session quality.
• Hands-on experience building AI automations or agentic workflows and using data to create reliable program readouts.
• Strong program management skills for coordinating 20+ concurrent moving pieces and delivering on schedule.

Nice to have

• Experience with content repurposing at scale, including clips, blog content, social content, or on-demand libraries.
• Localized program experience and an understanding of when translation justifies its cost.
• Familiarity with observability, monitoring, or open source ecosystems.
• Experience with Customer.io, Salesforce, BigQuery, or a similar modern data stack.
• Experience with product-led and sales-led motions.

Culture & Benefits

• 100% remote work environment with a global team and distributed collaboration.
• Open-source values, transparent communication, autonomy, high trust, and outcome-focused teams.
• RSUs for all roles and defined career growth opportunities.
• In-person onboarding with new team members.
• Global annual leave policy of 30 days, including 3 Grafana Shutdown Days, subject to local legislation.