CRM Specialist

Location: Fully remote; applications from Turkey are prioritised, but applicants from other countries are welcome with a reasonable timezone difference from Turkey/CET.

Company

hirify.global provides global mobile connectivity through an eSIM service for travellers.

What you will do

• Build, test, schedule, launch, and report on CRM campaigns across email, push notifications, and in-app messaging.
• Manage the operational campaign process from briefing and setup through QA, launch, and performance reporting.
• Support the migration of campaigns, templates, segments, and automated journeys to Braze.
• Create behavioural and lifecycle-based customer segments and develop journeys for onboarding, activation, retention, loyalty, and reactivation.
• Perform detailed QA of audiences, exclusions, journey logic, personalization, translations, links, tracking, and technical setup.
• Collaborate with copy, design, product, and data teams while monitoring campaign performance and supporting A/B tests.

Requirements

• 1–2 years of experience in CRM, lifecycle marketing, email marketing, or a similar hands-on role.
• Experience building automated lifecycle journeys or campaigns.
• Hands-on experience with a marketing automation platform such as Braze, Klaviyo, or CleverTap.
• Strong ownership, reliability, attention to detail, analytical thinking, and confidence working with campaign metrics and customer data.
• Ability to work independently and collaborate effectively in a fully remote team.
• Excellent written and verbal English.

Nice to have

• Familiarity with onboarding, activation, churn prevention, win-back, and repeat-purchase CRM use cases.
• Basic HTML and SQL knowledge.
• Experience with A/B testing, control groups, and campaign performance analysis.
• Familiarity with mobile apps and app-based customer journeys.
• International experience with a global user base.

Culture & Benefits

• Fully remote work with a supportive, diverse, and inclusive team.
• Full-time local contract.
• Hardware required for productive work.
• Home office equipment budget of $500.
• Learning and development budget of up to $1,000 annually.
• Paid vacation, Flex credit for data and calls, and an annual phone number subscription.