Product Marketing Director (SaaS)

Location: New York, NY, United States

Annual base pay: $157,050–$303,500 USD

Company

hirify.global is an enterprise agentic marketing platform that helps brands manage, measure, and optimize visibility across AI and traditional search through structured data, APIs, MCP servers, and generative interfaces.

What you will do

• Define and execute go-to-market strategy, positioning, messaging, launch plans, pricing, packaging, and growth initiatives for a set of products.
• Lead product launches from early concept through internal readiness and external execution.
• Develop value-based messaging and translate technical capabilities into clear business outcomes for diverse buyer personas.
• Own customer, competitive, and market insights and translate them into product roadmap priorities.
• Build sales enablement content, training, and tools for Sales, Customer Success, Channel, reseller, and agency teams.
• Partner with Product, Engineering, Marketing, Sales, Customer Success, and Support to drive adoption, pipeline, revenue, and customer expansion.

Requirements

• 12+ years of B2B SaaS product marketing experience, ideally in martech.
• Proven experience bringing products to market and driving adoption in competitive environments.
• Experience shaping pricing, packaging, or go-to-market motions for new products or segments.
• Strong storytelling, communication, analytical, and cross-functional collaboration skills.
• Experience creating sales enablement programs and supporting both direct and indirect channels.
• High ownership, commercial judgment, and a bias toward action.

Culture & Benefits

• High-impact role with direct influence on product, positioning, pricing, and business performance.
• Startup agility combined with the scale of a public company.
• Cross-functional collaboration across Product, Engineering, Sales, and Marketing.
• Medical, dental, and vision benefits, life insurance, and short- and long-term disability coverage.
• 401(k) retirement plan, vacation and sick leave, and potential performance-based variable pay.
• Equal opportunity workplace with reasonable accommodations available for candidates with disabilities.