Director of Product Marketing (EdTech)

Location: Fully remote; travel up to 15% for team meetings and conferences.

Salary: $130,000–$160,000 per year plus bonus

Company

hirify.global builds secure education technology solutions for single sign-on, usage analytics, and automated rostering, serving students and educators worldwide.

What you will do

• Own product positioning and messaging across the portfolio, including flagship products and new launches.
• Develop go-to-market strategies and coordinate cross-functional product and feature launches.
• Create messaging frameworks, value propositions, proof points, sales tools, talk tracks, battle cards, and demo scripts.
• Lead competitive intelligence, buyer research, win/loss analysis, and customer research.
• Partner with Product, Sales, Demand Generation, Customer Marketing, and Creative leaders on go-to-market execution.
• Establish the product marketing strategy and build a small team as the function grows.

Requirements

• Bachelor’s degree required.
• 8+ years of product marketing experience, including 2+ years in a people-management leadership role.
• Proven experience positioning and launching B2B SaaS or EdTech products that drove adoption, pipeline, and revenue.
• Strong ability to write positioning documents, messaging frameworks, sales tools, and launch narratives.
• Experience with competitive intelligence, buyer research, sales enablement, and cross-functional go-to-market work.
• Excellent communication skills and experience leading or mentoring a team.

Culture & Benefits

• 4+ weeks of vacation and 13+ paid holidays.
• 12 weeks of fully paid parental leave for all parents.
• 401(k) with a 0.5:1 company match and comprehensive medical, dental, and vision coverage.
• Company-paid life, short-term disability, and long-term disability insurance.
• Paid volunteer days, tuition reimbursement, coaching, and professional development programs.
• Annual company retreats and team events in a collaborative, supportive workplace.