Senior Product Marketing Manager, Growth (B2B SaaS)

Location: New York, New York office

Base wage: $147,000–$190,000 per year

Company

hirify.global provides HR and business-support solutions that help companies manage operations and focus on growth.

What you will do

• Own acquisition and expansion strategy across the customer lifecycle, from entry and conversion through multi-product adoption.
• Design lifecycle stages, customer journey blueprints, messaging, behavioral triggers, and progression paths.
• Partner with Product, Growth Marketing, Revenue, Sales, and other product marketing teams to prioritize funnel and expansion opportunities.
• Define hypotheses, run experiments with Growth, Product, and Data, and maintain an experimentation roadmap.
• Track conversion, CAC efficiency, time-to-value, self-serve share, ARPC, NRR, attach rate, and lifecycle progression metrics.
• Conduct customer, market, competitive, voice-of-customer, and win/loss research and turn insights into actionable growth decisions.

Requirements

• At least 6 years of experience in product marketing, growth marketing, or a related B2B SaaS function.
• Experience owning funnel strategy and delivering measurable business outcomes.
• Strong storytelling, customer research, analytical, and growth-metrics skills.
• Familiarity with hybrid self-serve and sales-assisted go-to-market motions; SMB buyer experience is strongly preferred.
• Ability to influence Product, Sales, Marketing, and other cross-functional stakeholders without direct authority.
• Experience in HR tech, fintech, payroll, or adjacent SMB platforms is a plus.

Culture & Benefits

• Welcoming, casual, and supportive work environment.
• Benefits and wellness program offerings.
• Company retreats and opportunities to learn from leaders in the startup community.
• Workplace values include camaraderie, openness, grit, integrity, and simplicity.
• Inclusive workplace with reasonable accommodations available for candidates and employees.