Marketing Analyst (SaaS)

Location: Cambridge, United Kingdom. Hybrid work with Monday–Friday office attendance and flexible home working; typically 2–3 days per week in the Cambridge office.

Salary: £65,000–£75,000 per year, depending on experience.

Company

hirify.global is developing data-driven marketing capabilities that connect marketing performance with broader growth drivers.

What you will do

• Partner with Data Engineering to consolidate marketing data in the warehouse and establish a foundation for analytics and reporting.
• Define business metrics and KPIs to monitor, diagnose, and explain marketing performance.
• Analyse campaigns and initiatives, identify improvement opportunities, and measure their impact with marketing stakeholders.
• Contextualise performance changes against market conditions, seasonality, product changes, and competitor activity.
• Extend the semantic layer, build accessible dashboards, and enable self-service data exploration across Marketing.
• Promote reliable data practices and visibility of marketing performance.

Requirements

• Experience building marketing analytics capabilities from scratch in ambiguous, fast-growing environments.
• Strong commercial judgement and the ability to translate complex data into actionable narratives for senior GTM stakeholders.
• Strong SQL skills and hands-on experience with dbt, cloud data warehouses such as Snowflake, BigQuery, or Redshift, and BI tools such as Omni or Looker.
• Experience with attribution modelling or testing methodologies, including incrementality testing, holdout groups, or MTA.
• Experience analysing long B2B buyer journeys across CRM, web and intent, and advertising technology data from MQL through won business.
• Ability to work in a hybrid arrangement from the Cambridge office, normally 2–3 days per week.

Nice to have

• Experience working for a SaaS company.
• Experience with HubSpot or similar marketing automation and CRM platforms.

Culture & Benefits

• Flexible home working alongside regular office collaboration.
• Personal development budget of up to £1,500 per year.
• Top-end hardware, free office lunch, and a Long Term Incentive Plan.
• 25 days of holiday plus bank holidays, with the option to buy up to five additional days.
• Company pension matching up to 5%, Bupa health and dental insurance, life insurance, and critical illness cover.
• Enhanced family leave, menopause support, discounted gym membership, and other health and wellness benefits.