Senior Creative Strategist (DTC/eCommerce)

Location: Remote, limited to United States and Canada time zones

Salary: USD $75,000–$85,000 per annum, depending on experience

Company

hirify.global is a growth-focused agency developing performance creative for DTC and eCommerce brands.

What you will do

• Own ad creative strategy across a portfolio of DTC and eCommerce brands.
• Analyse creative performance, identify winning concepts and diagnose underperformance.
• Develop concepts, angles, hooks, messaging frameworks, scripts, testing roadmaps and creative briefs for UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to address motivations, objections, awareness levels and purchase barriers.
• Collaborate with Growth Strategists and Media Buyers to align creative with campaign and commercial objectives.
• Review creative assets, coach Visual Designers, work with clients on content planning and contribute to creative frameworks and processes.

Requirements

• 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC and eCommerce brands.
• Strong experience developing and testing Meta paid social creative for Facebook and Instagram.
• Proven experience creating direct-response advertising that contributes to measurable performance improvements.
• Deep understanding of customer psychology, mass desires, awareness levels, market sophistication, offer positioning and conversion-focused messaging.
• Strong creative judgment across UGC, video and static advertising, with excellent copywriting and messaging instincts.
• Ability to work independently, manage competing priorities, communicate with clients and collaborate with cross-functional teams.

Nice to have

• Experience in a performance marketing or growth agency.
• Experience developing creative for TikTok, YouTube or Pinterest.
• Experience coaching designers, video editors or other creative team members.
• Experience contributing to creative frameworks, playbooks or process improvements.

Culture & Benefits

• Remote-first work with a global team spanning the USA, Canada, Australia, New Zealand, Bali and the Philippines.
• Ownership of creative strategy for ambitious eCommerce brands and direct impact on client growth.
• High-performance environment focused on creative that drives measurable results.
• Mentorship and professional development with the Head of Creative Strategy and Creative Production Specialist.

Hiring process

• Submit a CV or resume; no cover letter is required.
• Provide examples of DTC/eCommerce brands supported in a creative strategy capacity and paid social platforms used.