Manager, Creative Strategy (Telecommunications)

Location: Remote in the United States; Charlotte, NC is the listed company location and hirify.global prioritizes hiring in the Charlotte area. Occasional travel may be required for agency meetings, production activities, or internal meetings.

Company

hirify.global provides reliable fiber internet and customer experiences across rural and underserved markets in the Midwest and South.

What you will do

• Lead creative and messaging strategy for integrated customer acquisition campaigns across paid media, CRM, eCommerce, email, direct mail, and other direct response channels.
• Translate business priorities, customer insights, and target segments into campaign frameworks, messaging hierarchies, value propositions, and creative direction.
• Oversee creative asset development, production, launch, and channel-specific optimization to improve engagement, response, conversion, and revenue growth.
• Lead and mentor the creative strategy team while managing creative agency relationships and cross-functional collaboration with Marketing, Product Marketing, Brand, Media, CRM, eCommerce, and Analytics.
• Manage creative production budgets, campaign priorities, resources, and end-to-end development processes.
• Develop creative testing strategies and partner with Analytics and Media teams to turn performance data into campaign improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 10+ years of experience in marketing, creative strategy, campaign development, performance marketing, customer acquisition, or demand generation.
• Experience developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels.
• Experience leading creative teams or managing creative agency partners through full-funnel campaign development and execution.
• Strong expertise in value propositions, messaging hierarchies, calls to action, offer strategy, conversion-focused communications, campaign analytics, and creative testing.
• Strong people leadership, stakeholder management, communication, presentation, collaboration, and organizational skills.

Nice to have

• Master’s degree in a related field.
• Previous people leadership experience in creative strategy, performance marketing, demand generation, or integrated marketing.
• Experience in telecommunications or another subscription-based, consumer-focused industry.

Culture & Benefits

• Remote, hybrid, office, and field-based work arrangements are designated according to the position and business needs.
• Medical, dental, vision, and life insurance.
• Employee assistance program, 401(k) plan with company match, and additional voluntary benefits.
• Paid time off programs focused on physical, emotional, and financial well-being.
• Occasional evening or weekend availability may be required during critical launches or production schedules.