Senior Creative Strategist (SaaS)

Location: Melbourne, VIC or Sydney, NSW, Australia; remote or hybrid

Company

hirify.global is a SaaS platform that helps creators, brands, and organisations curate, grow, and monetise their digital presence through a single link.

What you will do

• Own performance-led creative strategy and structured testing roadmaps for paid acquisition.
• Write direct-response hooks and scripts for short-form video, UGC, static, and carousel ads.
• Direct creators, editors, designers, agencies, and measurement partners through production and feedback cycles.
• Run the full creative sprint cycle from hypothesis and briefing through launch, analysis, and iteration across Meta, TikTok, YouTube, and Google.
• Use CTR, thumb-stop rate, hold rate, CVR, CAC, and other signals to identify winning concepts, fatigue, and scaling opportunities.
• Build a library of creative learnings and collaborate with Performance Marketing, CRO, Brand, Design, and Content teams.

Requirements

• 4–6+ years of experience in performance creative, paid social strategy, or growth marketing, supported by a portfolio of successful ads and measurable outcomes.
• Strong copywriting skills and the ability to adapt messaging across different audience sophistication levels.
• Deep understanding of Meta, TikTok, and YouTube algorithms and how creative affects delivery and performance.
• Experience scripting and producing direct-response video ads, including UGC, short-form video, and creator-led content.
• Strong experimentation, data analysis, prioritisation, agency management, and autonomous execution skills.
• Comfort using AI tools to create variations and increase creative output without compromising judgement or quality.

Nice to have

• Experience with SaaS, the creator economy, or multi-market acquisition campaigns.
• Knowledge of YouTube short-form and Google PMax creative formats.
• Experience localising creative for global markets.
• Ability to film and edit low-fidelity content using tools such as CapCut and iPhone.

Culture & Benefits

• Async-friendly work across a global team, with autonomy in structuring days and weeks.
• Family-friendly and video-casual environment.
• Annual wellbeing allowance for fitness, development, childcare, travel, charitable donations, pet insurance, or home-office setup.
• Generous vacation, holiday, parental, volunteer, and other paid time off.
• Retirement contributions and an employee stock option program.
• Medical, dental, vision, disability, and life insurance coverage for US-based employees.