Senior Growth Product Marketing Manager (AI)

Location: Barcelona, Spain (hybrid); 3 days in the office and 2 days remote, with up to 104 remote days per year after probation. Relocation support includes paperwork assistance, travel, and one month of furnished accommodation.

Company

hirify.global provides a recruitment platform used by around 30,000 companies across Europe, with a primarily self-serve product-led customer journey.

What you will do

• Own positioning and messaging for self-serve plans across DACH, France, and Spain.
• Plan and execute feature launches across internal briefings, in-app announcements, email, and help content.
• Improve feature adoption through onboarding flows, in-app guides, and targeted messaging.
• Build and manage lifecycle journeys in Customer.io covering activation, conversion, upgrades, retention, and win-back.
• Run experimentation across the website, sign-up, onboarding, and pricing experiences.
• Define product-led growth metrics with BI and build AI-powered systems for segmentation, personalization, research synthesis, and experiment analysis.

Requirements

• 6+ years of experience in product, growth, or lifecycle marketing at B2B SaaS companies, including product-led or self-serve experience.
• Demonstrated launch, adoption, and conversion results tied to measurable outcomes.
• Hands-on experience building lifecycle journeys and experiments with tools such as Customer.io, Braze, or Amplitude.
• Strong data skills, including writing queries or building dashboards, analyzing funnels, and designing experiments with appropriate sample sizes.
• Clear, sharp written English; German, French, or Spanish is advantageous.
• Experience building AI workflows or agents for segmentation, research synthesis, experiment analysis, or personalized journeys.

Nice to have

• Experience at or closely with a product-led company known for its growth engine.
• German language skills.
• French or Spanish language skills.

Culture & Benefits

• Hybrid work model with 3 office days and 2 remote days.
• Up to 104 remote days per year after probation.
• Apple hardware, including an M3 Pro MacBook Pro.
• Brunches, sports activities, and quarterly team gatherings in Berlin.
• Direct ownership of growth initiatives while working with the Head of Product and cross-functional teams.

Hiring process

• Intro call of approximately 30 minutes.
• Hiring Manager interview of approximately 45 minutes.
• 60–90-minute case study covering a launch or lifecycle plan and an AI workflow.
• Optional meeting with Product, Design, and BI colleagues.