Growth Marketing & MarTech Lead

Location: Boadilla del Monte, Spain

Company

Openbank, part of Santander, is building a global marketing strategy and planning function to scale reusable growth, MarTech, and experimentation capabilities across markets.

What you will do

• Build a growth marketing capability roadmap covering acquisition, CRM/lifecycle, digital channels, conversion, MarTech, personalization, and experimentation.
• Define Marketing use cases and business requirements for customer interaction platforms, audience data, automation, personalization, and AI-driven decisioning.
• Establish reusable standards for full-funnel acquisition, paid and owned channels, audience activation, conversion, and lifecycle marketing.
• Design an experimentation operating system covering hypotheses, prioritization, test design, measurement, and scale-or-stop decisions.
• Launch cross-market pilots and convert successful interventions into playbooks, templates, requirements, and implementation guides.
• Bridge Marketing, Technology, Product, and Data while personally producing diagnostics, experiment charters, use-case maps, requirements, and executive recommendations.

Requirements

• 8+ years of experience across growth marketing, digital acquisition, performance marketing, MarTech, CRM/lifecycle, conversion optimization, or adjacent disciplines.
• Experience building and scaling marketing capabilities, standards, or playbooks across multiple teams, markets, or business units.
• Hands-on experience with digital acquisition, owned-channel optimization, audience strategy, conversion journeys, and performance economics.
• Experience translating marketing opportunities into MarTech, data, or product requirements and driving implementation with Technology and Data partners.
• Experience designing and running A/B, geo, lift, incrementality, or other causal experiments.
• Fluent professional English is required. A bachelor's degree or equivalent professional experience is required.

Nice to have

• Experience with customer interaction platforms, CDP or audience capabilities, marketing automation, CRM/lifecycle, or personalization.
• Multi-market or regulated-sector experience.
• Knowledge of AI, LLM/GEO, content-driven growth, and creator or influencer ecosystems.
• Relevant postgraduate study or certifications.

Culture & Benefits

• Senior global role shaping digital acquisition and experimentation across Openbank markets.
• Ownership of reusable capabilities with direct impact on marketing efficiency and growth.
• Broad exposure to Marketing, Product, Data, Technology, and market leadership teams.
• Opportunity to define how acquisition, experimentation, and MarTech use cases evolve across the business.