Integrated Marketing Manager (Femtech)

Location: London; hybrid model with 3 days per week in the office

Company

hirify.global develops a privacy-first, clinically backed digital health app focused on female health, with AI-powered products and a global user base.

What you will do

• Plan and execute integrated campaigns for Flo’s perimenopause category, from positioning and creative development through launch, asset production, and performance review.
• Coordinate collaboration across Brand, PR and Communications, Creative, Product Marketing, Influencers, and Organic Social.
• Own the campaign calendar and prioritize cultural, category, and competitive moments.
• Identify channel and partnership opportunities, including brand partnerships, category-specific media, and podcasts.
• Manage campaign budgets and work with Analytics to measure installs, revenue, and commercial impact.

Requirements

• 7+ years of experience planning and executing multi-channel campaigns for consumer brands or apps.
• Experience launching or scaling a commercial product or category push in a competitive market.
• Strong cross-functional campaign management experience, including creative production and stakeholder coordination.
• Analytical mindset with experience measuring campaign performance and managing budgets.
• Strong understanding of women’s health audiences; experience with perimenopause or menopause is preferred.
• Ability to work in a hybrid model with 3 days per week in the London office.

Nice to have

• Experience marketing to women aged 35+ or other life-stage-specific audiences.
• Experience in high-trust categories such as healthtech, femtech, finance, or insurance.
• Experience marketing in the US market.

Culture & Benefits

• Mission-led, product-driven environment with shared decision-making and ownership from brief to impact.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for different family structures.
• Professional growth through learning support and work focused on health outcomes.
• Five-week fully paid sabbatical after five years, plus Flo Premium for friends and family and health, pension, and wellbeing benefits.
• Performance incentive scheme and annual salary reviews.