Global Marketing Performance & Analytics Senior Specialist (AI)

Location: Hybrid; generally expected to work from a BCG office or in person with clients around 50% of the time, depending on business needs and local policies.

Company

hirify.global is a global management consulting firm providing strategy, technology, design, and transformation solutions.

What you will do

• Translate strategic and tactical stakeholder questions into data and analytics requirements.
• Collaborate with Marketing & Communications stakeholders to identify measurement solutions despite imperfect data.
• Pull, consolidate, enrich, and quality-check data from internal and external sources.
• Design data visualizations and provide actionable marketing performance insights and recommendations.
• Identify automation opportunities in data analysis and reporting, then build sustainable automated solutions.
• Develop AI solutions for data processing, automation, visualization, and insight generation while supporting AI tool ideation and implementation.

Requirements

• 2–3 years of experience in data analysis, business insights, or market research.
• Familiarity with large datasets, data-management tools, and analytical methods.
• Strong skills in PowerPoint, Excel, and data visualization tools such as Tableau or Looker.
• Ability to structure and conduct analyses addressing strategic and operational questions.
• Strong interest in data quality, insight generation, and continuous technical development.
• Collaborative and agile working style with the ability to build trusted stakeholder relationships.

Nice to have

• Experience with AI-based tools.
• Previous experience in Marketing & Communications.

Culture & Benefits

• Collaborative work across BCG Marketing & Communications, Global Services, and senior leadership.
• Regular in-person collaboration supporting mentorship, professional development, connection, and teamwork.
• Equal opportunity employment environment.